Website Design Standards

Intuitive Navigation

Customers first. Your website should be easy to use. Paying attention to user experience is crucial for a successful website. Plan all the sections of your website in advance, making sure that your visitors can easily reach the information they are looking for. They should be able to jump from one section of your website to the other in as little steps as possible.

Minimalistic design

Less is more when it comes to web design. Strip all the elements that aren’t necessary. Your website will look better and work better. Avoid text and videos that are too long, complicated animations and everything else that can slow down your website and annoy your visitors. You want a website that functions seamlessly.

Clear Communication

Websites area about communication. Content cannot be separated from design, because the design will depend on what kind of message you want to send to your audience. Design can help you make your message clear, and bring your point across. Make sure that the content is divided in short, compelling sections that follow logically from one another.

Leaving a good first impression is everything in web design, because with so many options out there, visitors don’t have the patience for websites that they don’t find interesting at first glance.


Always make sure that your website looks good on mobile. Put the most important section at the top and let users scroll down to see the rest. The viewers of your website should be able to learn what your website is about within 5 seconds of landing on it.


Colours should not be all over the place. You should choose a colour palette and stick with it. Great tool for this is Paletton that creates colour combinations for you.

Images need to be top quality. If you use low-resolution images, your website will look unprofessional. Hire a photographer. Also, your images should be unique, because they are a great part of making your website stand out. Rather than using stock photos, hire a photographer or take photos yourself.

Always add extra space around text, images and other elements of your website. This way, your website won’t look overcrowded and confusing, but clean and intuitive. Your viewers will find information and grasp content much faster.

Homepage elements

Important home page elements include About Us, Overview of Services, Product Features, Testimonials and Contact Info, but this list can be expanded to accommodate your needs. The first thing visitors should see when they open your website is your value proposition: a short, memorable and effective statement that sums up all the important things about your brand and your offer. Think of it as the essence of your business.

Links to Social Media and Social Media Buttons

If you want people to follow you or you want to enable them to share your content on social media, you will have much more presence online, which means more people that are likely to learn about your brand.