If you plan to start running an online casino or a sports betting website, or an affiliate site such as this one for the promotion of the Caesars Casino online, it is crucial to have a design that looks professional and trustworthy and at the same time stands out from the crowd. The website is the first thing your customers will see and its look and feel will determine the impression they have of your casino/bookmaker, i.e. it will either make them want to stay or leave. That is why we’ve compiled a list of the most important trends and norms for building a professional gambling website.
Minimalistic Design
Don’t try to put all the information about your website on your welcome page and don’t cram it with commercials, banners, videos, etc, that aren’t really necessary. It will look shabby, and visitors will feel overwhelmed and attacked. They will probably also be frustrated because of the longer loading time. Instead, opt for simple, elegant design with all the necessary information displayed in the front. Point out the most important traits that make your casino different from all the rest and explain the registering process and your offer as straightforwardly as possible.
Intuitive Navigation
Your customers should be able to navigate your website in such a way as to easily get the information they are looking for. In particular, they should be able to start gambling in as little steps as possible. Try to make things easy for your customers and you will be rewarded with loyalty.
Mobile-Friendliness
Online gambling these days increasingly takes place via the phone. By making your website mobile-friendly, you will attract and keep more customers. Your website design should enable users accessing it on the phone to easily find information by scrolling, and in general enjoy the same experience as PC users.
Quick Loading Time
If you include too many videos and animations, the result is going to be a sluggish website that customer find irritating. Aim for the small number of well-chosen animations and videos that represent your brand in the best possible way. Today’s world is speeding up and customers have less and less patience. Respect their time and you will be rewarded.
The Look
When it comes to aesthetic trends, aim for a look that combines the sharp and modern style of a professional corporate website with the glitz and glamour of Las Vegas. Think futuristic, but not pretentious. Choose colours that represent your brand. The bright and colourful design will make your website look fun and cheerful. Since most casinos use green, red and black, you might want to avoid these obvious choices. Choose a unique mascot that people can relate to and let it tell the story of your company or include it in the tutorials. All these little touches will make your brand really stand out.
Build Trust
We live in the age of cybercrime and an important part of your website should be devoted to spelling out how important security is for you and how you intend to protect your customer’s private information. In addition, you might want to include the testimonies from satisfied customers, social media endorsements, security trust badges, and a section where users can meet your team. This will build trust, personalize the experience and your customers will feel they are dealing with real people who care about their needs and their privacy.