Web design trends are always changing and it is crucial to know what they are if you are a website owner, a graphic designer, or a web developer. Following the current web design trends will boost your business and allow you to offer the market what it is looking for at the moment.
We’ve asked the leading studios and designers to share their opinions about the best web design trends in 2018. Below, we share with you our list of 6 trends that are a must this year.
Animation can make it much easier for people to understand your ideas. The modern life is fast and people look for a way to absorb a huge amount of information in a short period of time. Animations can represent complex ideas quickly while being fun at the same time.
Animations are also a great way to capture your viewers’ attention quickly in 2018. Moreover, if you are looking for a way to personalize your brand even more, making it more dynamic will definitely set you apart from the competition.
- Vibrant Colors
This trend has been on the rise during the past several years but it is reaching its peak in 2018. Businesses are using more vibrant colors to make a statement and attract more attention. A good thing to know is that this trend will probably not slow down in 2018, so choosing vibrant color now for your web design will go a long way in the future for your business.
- Inventive Typography
Typography, naturally, is a very important aspect of your web design. Conveying ideas via animations, images, and colors is effective but nothing beats the good old words. With the advances in screen resolution technology, the trend is following “the bigger the better” motto.
Leading web designers predict the return of serif fonts, including sans-serif which are big, clear, and easily discernible on a screen.
- Flat Design Version 2
Flat design has not died, it is still trendy, but in order to stay relevant and popular, it needs to adapt to the modified demand. This new version of flat design is actually semi-flat and adds depth to its previous simple design. In order to achieve this effect, it uses shadows and gradients. So, definitely consider it in moderation.
- Fun Illustration
Illustration is another great way to give your website more personality. They can be as simple and functional as you want, but still visually engaging, which is not always the case with photos. User experience and usefulness can work together with the playfulness of illustrations, as the new trends are showing.
- Asymmetric Layouts
Symmetry is the thing of the past. New web design trends are bold and revolutionary. Web designers are exploring their creativity since the sites nowadays adapt without any problems to different devices and screen sizes. Therefore, there is no need for strict symmetry in order to achieve better user experience. Some data suggest that the websites that pushed the limits of asymmetry came to the front in the previous year, and the trend will continue this year.