Having a great underlying idea for your website is definitely important. However, just having thought-provoking content is not enough unless your design is on point and it can captivate a reader’s attention.
A good web design needs to be easy to understand and to add to the overall theme of your website while improving the functionality and user experience. Here are 5 ideas and tips on how to take your web design to another level.
- Less Is More
We live in the age when readers’ focus is very short. Thus, your content needs to fit the attention span of the readers. Few people actually read every word on a website. Instead, we quickly skim through a page, looking for relevant information and keywords that are of interest to us.
That is why it is important to keep your website as minimalistic as possible, especially your homepage. This is the part of the website that is going to grab the attention of your readers, so it needs to be organized, relevant, and informative.
- Organize Your Pages
The moment the reader accesses your page, they need to know what information is the most important and what information is not so important. There needs to be a hierarchy of content because you have only a couple of seconds to get someone’s attention.
The best way to do this is to play with size, contrast, font, spacing, and other visual formatting styles. Make sure that there isn’t anything on your website that is attracting attention to itself unintentionally.
- Readability Matters
Readability is a measure of how easy it is for readers to discern between different words, phrases, and sentences. When a website has a high readability, it means that it is not cluttered with content and that readers will have an easy task of finding the info that matters to them. So, keep your sentences short, use more active than passive sentences, and generally use simple sentence construction to keep your readability high.
- Simplify Navigation
Everybody likes information that is easily accessible. When a reader enters a website, they expect to find what they are looking for within a couple of clicks or they will take their search to another place. So, make sure that your navigation is simple and that it makes sense. The most important is to make it intuitive so that it guides the reader through the website on its own.
- Be Mobile Friendly
Most readers nowadays enter websites on their phones, while they are on the go. Therefore, ask yourself what they are seeing when they look at their tiny screens. Test every page on your smartphone and make sure that your website is mobile friendly and easily navigable on all devices.